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What Are the Benefits of Using Banners as Advertising?
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10/7/2013

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You can advertise your business to potential customers with a variety of
media and advertising techniques ready to spread your message to
specific audiences. While multimedia displays and online keyword
targeting should be a consideration for any marketing plan, the age-old
marketing standby, printed signs and banners, still offers many
advantages to businesses.
InexpensiveWhere production costs for more advanced
advertising media may hold back small businesses, banners remain a
method that is still inexpensive to produce. With digital print shops
offering banner-printing services in most towns, many business owners
can design their own banners using desktop image editors and desktop
publishing suites, and produce a banner for less cost than it may take
to record even the simplest radio ad.
TargetedWhether your banner is displayed at a trade show, as a
sponsor for an event or outside your place of business, you can be sure
that the people who see your sign are potential customers, and you're
not wasting resources reaching customers who are uninterested in your
services or outside of your trade area and neighborhood. Although other
forms of media offer targeted marketing, mere placement of a banner
guarantees you're reaching the customers you need to reach.
RepetitiveBanners continue to reinforce your company name each
time they're seen. If placed in a high-traffic area, a banner may reach
the same customer several times a day. One that's semi-permanently
installed in a window or outdoor location may reinforce your company
name or influence the same potential customers.
ReusableCompanies who sponsor many local events or appear at
gatherings and trade shows frequently will get a lot of mileage out of a
banner. They are easily portable and have no hidden or recurring costs
once it's created.
EffectiveA well designed sign is proven to be an effective
means of advertisement. Because signs are such a natural part of our
environment, many people pay attention to signage. When coupled with
design principles that grab customers' eyes---such as inclusion of
graphics, a recognizable logo or color scheme and concise copy---banners
are a very cost-effective means of advertising.
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Bob Lowe:(6/29/2016 2:58:36 PM) "Thanks for the post. I agree that using a banner can be an inexpensive way to reach customers. I like that you can design your own banners, and have a printing company print them for you. I also like that you can use them over and over again, which again helps to keep costs low." |
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Rockford:(4/11/2016 2:37:57 PM) "Great post! Thank you for helping me understand the benefits of using banners for advertising. I like how you said that "A well designed sign is proven to be an effective means of advertisement. Because signs are such a natural part of our environment, many people pay attention to signage." I have never used a banner before but I can imagine how helpful one can be when it comes to promoting a company or a product." |
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