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CURRENT NEWS ARTICLES FROM RAVEN | Is adaptive better than responsive design? |
| If you have been remotely listening
to the Web design conversation in the past five years, one phrase keeps
coming up – responsive Web design. By now, you are probably designing
every one of your site outlines with a responsive framework.
But some of the talk is shifting to adaptive Web design. The conversation has been out there for a little while, but Google and Apple
have really helped bring it back to the forefront. Is adaptive a
concept we really need to think about when designing for the modern
user? Users of adaptive design cite a handful
of distinct benefits for using this type of design outline. (And their
arguments make a lot of sense.)
| | READ MORE... |
| | Websties: How Loading Time Affects Your Bottom Line |
| | Page loading time is obviously an important part of any website’s user
experience. And many times we’ll let it slide to accommodate better
aesthetic design, new nifty functionality or to add more content to web
pages. Unfortunately, website visitors tend to care more about speed
than all the bells and whistles we want to add to our websites.
Additionally, page loading time is becoming a more important factor when
it comes to search engine rankings. | | READ MORE... |
| | How often should you update your website? |
| | Why having updated content is important? Keeping your website’s content updated and fresh is not an easy job to do, it costs both time and money. On the other hand, the benefits from doing so – especially the long term benefits worth the effort and cost. | | READ MORE... |
| | Direct Mail Marketing vs. Digital Marketing |
| | I have been working with direct mail marketing for years and like most baby boomers I have gone from thinking that direct mail was on its way out to defending it against digital marketing with comparisons of isolated client stories. Then I realized that it was not about losing a way of life for me or about my direct marketing knowledge becoming obsolete or not being relevant any longer. It was an opportunity to integrate marketing tools for some of the best marketing campaigns that our technology has to offer. | | READ MORE... |
| | What Are the Benefits of Using Banners as Advertising? |
| | You can advertise your business to potential customers with a variety of media and advertising techniques ready to spread your message to specific audiences. While multimedia displays and online keyword targeting should be a consideration for any marketing plan, the age-old marketing standby, printed signs and banners, still offers many advantages to businesses. | | READ MORE... |
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